General Training Reading Sample 27
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Read the course outline below and answer Questions 21–27 on the following page.
Business School Online
Our courses can be started anytime from anywhere in the world and completed at your own pace. A certificate is issued on successful completion of the course.
ADVERTISING AND PROMOTION COURSE
Duration: 100 Hours
Course Materials: Upon enrolment, you will receive all of the materials that are essential to complete the course. Course materials include subject guides, printed notes, textbooks, videos and practical equipment. In certain circumstances, you may be required to do extra research – in which case your tutor is able to advise you where necessary.
Course Outline: There are ten lessons in this course, each requiring about 10-12 hours work by the student. This course is designed as a program to help you understand the marketing world, then, to assist you in making decisions and developing skills in marketing. Emphasis is placed on profitability and efficiency!
EXAMPLES OF THE TYPE OF ASSIGNMENTS YOU MIGHT BE ASKED TO UNDERTAKE
A) Go shopping (your routine weekly shopping if you like). Take notice of how different sales staff communicate with you. Note the techniques they use (verbal and non-verbal), and how effective they are. Note the type of impression they seem to be creating. When you come home, write down notes on your observations.
B) Look through newspapers or magazines at advertisements or articles which discuss products offered for sale and find what you consider to be good examples of each of the following types of communication:
a. Verbal communication
b. Non-verbal communication
c. Combination of verbal and non-verbal communication
Explain why you think these are good examples?
C) Select a product or service for which you would like to improve the marketing. This might be something you are dealing with in your own business or a business you work for; or it might be something you think has potential — an idea you would like to develop into a business OR something another business is dealing with, but not handling as well as you think they could.