General Training Reading Sample 13

Succeeding in the title role

Magazine circulations are in the millions and advertising
revenue is rising despite the growth of TV and electronic
media, reports David Short

A. Print is not dead yet - at least not when it comes to magazines. Despite ever-growing competition from television and electronic media, a new report shows that worldwide advertising expenditure in consumer magazines has doubled over the past decade.

В. The report also shows that many magazines in Europe continue to enjoy circulations in the millions, despite the ever growing number of television channels, whether cable, satellite, terrestrial, analogue, or digital, and the incursion of the Internet. And new French research has revealed that magazines are still powerful tools for owners of brands.

С. Advertising expenditure worldwide was $225 billion last year, according to the report World Magazine Trends. $32 billion of this, or 14%, was taken by magazines. In Europe, the share of consumer magazine advertising expenditure was $12 billion or 21% of an estimated overall spend of $57 billion. But the share has dropped in the past 15 years from 30 per cent, with decline having been particularly severe in Belgium and Germany where commercial television was introduced relatively late.

D. However, the types of magazines which Europeans choose to flip through still varies dramatically according to country, with few signs that the European magazine with a common title is making inroads across nations. Interests which can create top-selling titles in one country are nowhere to be seen in the circulation lists of others.

E. But whatever their relative importance across Europe, magazines have one real advantage over broadcast media. For advertisers such as tobacco and alcohol producers, which are barred or severely restricted on television in some countries, magazines remain a safe haven for their messages.

Questions 1-7:
The Reading Passage on the following pages has eight paragraphs (A-H). Choose the most suitable heading for each paragraph from the list of headings below. Write the appropriate numbers (i-x) in boxes 1-7 on your answer sheet There are more headings than paragraphs so you will not use all of them.
You may use any heading more than once.

List of Headings

i)   Benefiting from an earlier model
ii)  Important operative conditions
iii)  Examining the public confusion
iv) Where to go from here?
v)  How it's all linked up
vi) Finding a suitable location
vii) Comparing wind speeds in Australian cities
viii) Matching operational requirements with considerations of appearance
ix) What makes Esperance different?
x) What is a wind farm?

Click the button to Show/ Hide Answers.

1 1 1 1 1 1 1 1 1 1 Rating 3.00 (8 Votes)

Comments   

0 # Man 2016-11-29 16:12
Wastage of time.
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0 # Deepuz 2016-10-27 02:03
The given headings are totally irrelevant. Please sort it out asap. Thanks.
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0 # Biwas 2016-10-13 11:18
I think the headings given here are not for the passages given. Please Correct.
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0 # Singh 2016-09-12 11:54
Headings do not match... Please get it corrected!!
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+2 # Yogi 2016-09-10 06:18
Very bad... I wasted my time... Still, it's not corrected after all the feedback...
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+1 # Deepak Bhati 2016-09-02 17:33
Last 3 paragraphs are missing!!
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+2 # John 2016-06-30 15:56
Completely wrong exercise but wondering still this page is not corrected even after so many people reported.
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+3 # Deepak Bhati 2016-06-18 18:26
Given paragraph is totally different or incomplete. It is not matching with given questions!
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+3 # Ravindra Rathoe 2015-08-22 00:04
It's not a full paragraphs, so all went wrong....
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+3 # Ravi 2015-06-04 22:01
Mismatch of questions against passage
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+3 # Bhavini 2015-05-06 06:45
Heading do not match..please get it corrected!!
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+4 # Bhawan 2015-04-17 13:21
Get it sorted , please. I wasted my time reading all the paragraphs only to find out that the questions do not match the passage.
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+3 # Anna Le 2015-04-01 09:25
Please double check the list of headings again. The headings does not relate to the paragraph.
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+23 # mridula 2014-09-24 22:26
List of headings is not matching with the paragraphs.
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