IELTS Writing Task 2 Sample 424 - Advertising encourages consumers to buy in quantity rather than in quality

IELTS Writing Task 2/ IELTS Essay:

You should spend about 40 minutes on this task.

Advertising encourages consumers to buy in quantity rather than in quality.

To what extent do you agree or disagree?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

You should write at least 250 words.

Sample Answer:
Advertisements play an important role in informing individuals about the availability of products. Thus, they are the primary source of information and motivating people for shopping. However, I believe that adverts encourage individuals to purchase items in bulk. In this essay, we will analyse how adverts make use of offers for persuading people in buying products in wholesale.

To begin with, most of the companies provide some deals on buying more number of objects. A good illustration for this is the lux company which agrees to give soap free on purchase of two soaps. By advertising such proposals, people are induced for buying extra soaps than actually required. Thus, it is apparent that the aim of such proposition is to invoke people for acquiring objects in large number rather than quality products.

In addition, some companies provide some perk on buying their product. For instance, they announce a free abroad trip for those who are able to find a hidden code on the cover of item. With the hope of getting an opportunity to travel abroad, individuals keep on buying the product either until the offer is expired or until they win a trip. Therefore, the theory of adverts focusing on selling products in large number is difficult to debunk.

After analysing the purpose of adverts, it is obvious that by offering gifts they provoke society in buying excess things rather than quality. As it is seen that people prefer shopping those goods which provide some gifts rather than the goods of good quality. It is hoped that government will enforce some regulations on the adverts for the product for declaring unnecessary gifts. 

[ by - Aqeela]

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