IELTS Writing Task 2 Sample 693 - International marketing is sometimes seen as invasive and an intrusion
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You should spend about 40 minutes on this task.
International marketing is sometimes seen as invasive and an intrusion into the country in question. Others argue that it is a necessary and economical form of education in addition to spreading ideas, language and culture.
Which point of view do you agree with?
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
You should write at least 250 words.
Model Answer 1:
In the current world, international marketing is certainly believed as an introducing an illegal aspect into the economy of the host country. However, it is often considered by some that such type of marketing is significant for the economic form of knowledge as well as exchanging diverse culture, languages and customs. In my opinion, I strongly believe that international marketing promotes globalisation by opening new opportunities in future business and thus improve economic growth.
International marketing has several advantages. Firstly, enhancing economic growth of the country would often be promoted by global marketing. In other words, it certainly opens new doors for future business. For instance, recent studies show that there should certainly a considerable growth in the field of international trade in electronic gadgets from countries such as Russia and China. In addition, International marketing often explores inner talent of citizens across the globe.
Moreover, improving the brand reputation of the product would certainly have another plus point of the international business because product brands often gain reputation and popularity across the world. Multinational banks often attained reputation in the current scenario. Hence, local brands of the country would probably become familiar across the world by international marketing.
Furthermore, spreading of ideas, customs, tradition and language would often possible by global trade, thus spreading diverse culture throughout the world. World food products in popular supermarkets such as Tesco and Asda would often show an example of global business networks, therefore, introducing global food into the country’s local trade market.
In conclusion, international marketing should be promoted through the world for improving economic knowledge as well promoting different culture worldwide. Such promotion of international marketing should often possible without interrupting nation own local culture and trade by making awareness among citizen about its advantages.
[ Written by - Rija Varghese ]
Model Answer 2:
The world has become a small global village due to the increasing international trade opportunity. As this facilitates numerous people to earn their bread and butter, avail global products in a marketplace, creates more opportunity for trade and marketing, and demolish monopoly in business, this is spreading faster than ever before. However, there are some who opine that international marketing is like an encroachment to a country’s own trade, policy, tradition, culture and freedom. In my view, international marketing really benefits the masses and offer countless advantages.
Many prominent reasons are present for my opinion. First and foremost, international marketing enhances the relationship among nations as it invites other countries to invest and do business. This is beneficial for making a stronger bonding among nations. For example, many Asian countries now have a better relationship with Western countries due to the open international market. Secondly, international marketing provides everything for the commonality, even those things which they can not buy from their local market. Consumers, these days, have many choices and they can pick from many international brands. Third, this phenomenon offers better product quality at a competitive price. For example, we can get products from different brands in our local market easily these days and if I personally compare the prices of many of these products with the past, it has dropped due to the increasing competition. Another significant benefit it offers is the reachability of our local products in the international market.
As every garden has weeds so as with the international marketing. Many local traders and the vendors face difficulties because they often fail to attract the consumers. The buyers like to go to the international malls and like to purchase the branded items rather than locally made products. In a way, this kills many local businesses. Finally, the international marketing and trade facilities often negatively affect the traditional ways of life and culture. For instance, the traditional Japanese lifestyle and unique culture have greatly been affected by many Western cultures and open market and international market is two of the key reasons for this shift.
All in all, it can be enclosed that undoubtedly the world today is a common marketplace for every nation and it is impossible to remain unaffected by the impacts of the international marketing; practically which has more positive than negative consequences.
[ Written by - Candni Arora ]