Describe an advertisement that you remember - Cue Card # 670

IELTS Speaking Part 2: IELTS Cue Card/ Candidate Task Card.

Describe an advertisement that you remember.

You should say:

  • what type of advertisement it is
  • what it advertised
  • where you saw it

and explain why you remember this advertisement.

[You will have to talk about the topic for one to two minutes. You have one minute to think about what you are going to say. You can make some notes to help you if you wish.]


Model Answer:

I love watching TV, but not so much the advertisements it shows in the middle of some interesting programs, I enjoy. But, then sometimes, I come across some adverts that amuse me from time to time. I will talk about one such TV commercial today which I saw at my home a while ago.

This is a “car advertisement” where Mercedes Car is congratulating “BMW” Car company, the fierce competitor of Mercedes car, on its 100th anniversary with a very cheeky message that writes “Thanks for 100 years of competition. The previous 30 years were somewhat dull”.  The ad also displays the signature “kidney grille” symbol of BMW car, which is located at the front and in the middle of two front headlights, while also very cleverly ‘illuminating’ the message right below the signature “grille” in order to remind the BMW car company that Mercedes is a “senior campaigner” in the car manufacturing industry. The advertisement was displayed on a plain dark background the entire time with a contrasting white colour message in order to render to keep it as much simple as possible.

I really, really like and remember this advertisement mainly because it is so simple with no background music or voice to draw the attention of its audience and keep them engaged. In fact, I put this commercial in the category of “telling many things without saying anything”. I also like this advertisement because of its “unique theme” where it shows that a particular company is very much able to promote its products while actually congratulating its competitors also at the same time in a very graceful, and yet, clever manner. Finally, I like this ad because Mercedes has managed to throw a “subtle’ challenge in “congratulatory” tone that BMW would never really be able to “outcompete” its senior competitor no matter how hard it tries.

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