Cue Card Sample

Describe an advertisement that you remember - Cue Card # 670

IELTS Speaking Part 2: IELTS Cue Card/ Candidate Task Card.

Describe an advertisement that you remember.

You should say:

  • what type of advertisement it is
  • what it advertises
  • where you saw it

and explain why you remember this advertisement.

[You will have to talk about the topic for one to two minutes. You have one minute to think about what you are going to say. You can make some notes to help you if you wish.]

Model Answer 1:
I love watching TV, but not so much the advertisements it shows in the middle of some interesting programs, I enjoy. But, then sometimes, I come across some adverts that amuse me from time to time. I will talk about one such TV commercial today which I saw at my home a while ago.

This is a “car advertisement” where Mercedes Car is congratulating “BMW” Car company, the fierce competitor of Mercedes car, on its 100th anniversary with a very cheeky message that writes “Thanks for 100 years of competition.

The previous 30 years were somewhat dull”.  The ad also displays the signature “kidney grille” symbol of BMW car, which is located at the front and in the middle of two front headlights, while also very cleverly ‘illuminating’ the message right below the signature “grille” in order to remind the BMW car company that Mercedes is a “senior campaigner” in the car manufacturing industry. The advertisement was displayed on a plain dark background the entire time with a contrasting white colour message in order to render to keep it as much simple as possible.

I really, really like and remember this advertisement mainly because it is so simple with no background music or voice to draw the attention of its audience and keep them engaged. In fact, I put this commercial in the category of “telling many things without saying anything”. I also like this advertisement because of its “unique theme” where it shows that a particular company is very much able to promote its products while actually congratulating its competitors also at the same time in a very graceful, and yet, clever manner. Finally, I like this ad because Mercedes has managed to throw a “subtle’ challenge in a “congratulatory” tone that BMW would never really be able to “outcompete” its senior competitor no matter how hard it tries.


Model Answer 2:
We usually do not like advertisements, especially when we watch some of our favourite programmes. However, sometimes we get the chance to watch and enjoy some truly hilarious, sensational or creative advertisements that we tend to like and enjoy. One such advertisement that I vividly remember is a television commercial for a popular soft drink. Thank you for this opportunity to let me talk about it, and here I will tell you about this advert that I still remember.

This advertisement, in my opinion, falls under the category of television commercials, and I watched it while I was watching a cricket tournament between England and Australia. This was the first time I watched this advertisement and was amazed by its presentation.

The advertisement promotes a well-known soft drink brand, highlighting its refreshing taste and the joy it brings to consumers.

There are several reasons why this advertisement stands out in my memory. Firstly, the advertisement features catchy music and vibrant visuals that immediately capture the viewer's attention. Additionally, it effectively communicates the brand's message of refreshment and enjoyment, leaving a lasting impression on the audience. Lastly, the advertisement sparked nostalgia for me, reminding me of fond memories associated with enjoying the soft drink with friends and family on special occasions. Overall, the combination of engaging content, effective messaging, and personal nostalgia makes this advertisement one that I remember vividly.


Model Answer 3:
An advertisement that left a deep impression on me revolves around the theme of environmental conservation and the impact of human actions on the planet. It was so touchy that I could not stop thinking about it. So, for this topic, I would like to talk about this advertisement. 

This advertisement is a public service announcement (PSA) aimed at raising awareness about environmental issues. The central theme of this advertisement is the devastating effects of plastic pollution on marine life, particularly focusing on the harm caused to sea turtles.

The advertisement does not promote any specific product or brand but rather seeks to educate and inspire action towards protecting the environment.

I first came across this advertisement on social media platforms such as YouTube and Facebook, where it gained widespread attention and shares.

The advertisement begins with serene underwater footage of a majestic sea turtle gracefully swimming through crystal-clear waters. However, the mood quickly shifts as the camera zooms in to reveal a distressing sight - the turtle struggling to free itself from entangled plastic debris. As the poignant music intensifies, the narration highlights the heartbreaking reality of plastic pollution and its dire consequences for marine life. The advertisement concludes with a powerful call to action, urging viewers to reduce their use of single-use plastics and take steps to protect our oceans.

This advertisement stands out to me due to its emotionally charged portrayal of a pressing environmental issue. The juxtaposition of the turtle's beauty with the stark image of it trapped in plastic serves as a powerful wake-up call, prompting viewers to reflect on their own consumption habits and the collective responsibility to safeguard our planet. The advertisement's ability to evoke empathy and inspire action makes it one that I remember vividly.

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