IELTS Cue Card Sample 117 - Describe an advertisement you like

IELTS Speaking Part 2: IELTS Cue Card/ Candidate Task Card.

Describe an advertisement you like.

You should say:

  • what type of advertisement it is
  • what product or service it advertises
  • where and when you first saw it

and explain why you like it and think that this advertisement is effective.


Model Answer 1:

Most of the times, I think that the advertisements just a waste of time, because they don’t really do any good for the general public. But, then, suddenly we come across an advertisement, which forces us to think otherwise, just as I was also forced to think like that about a couple of years ago.

It is an advertisement about “tea” – drinking tea that is. By the way, I would say that it was one of the best advertisements I had ever seen in a long, long time, as it was made in a very clear manner to deliver a clear message in the form of having some light jokes and conversation.

Anyway, I saw this advertisement on television for the first time about a year ago or so. In the advertisement, a stage is perfectly set for an enjoyable evening for 4 people, including two wives and two husbands. They were all busy talking and laughing with each other while enjoying some snacks also at the same time. Then, it was time for some hot tea in order to conclude the evening time to get together for the day.  So, anyway, when everybody was busy pouring sugar into their cup full of tea while zooming in on the brand name of the tea, they noticed that one of the wives was not taking any sugar. When asked, why the lady was not taking any sugar, she smilingly answered that she always likes to keep her sugar and husband under control. After that joke, everybody burst out in laughter.  And, with that laughter, the advertisement was concluded.  

Anyway, I really like the advertisement and find it effective, mainly because it is trying to deliver a very clear message to its audience about controlling their sugar consumption also in order to check their diabetes while enjoying their tasty tea as much as they can. I like the advertisement also because it revealed a very sweet but age-old rivalry between a husband and wife as to who gets to control who in a romantic relationship.


Sample Answer 2:
There are several advertisements that we see on TV daily and some of them are very boring and others are average while some are very interesting and creative. One such advertisement that I really liked was regarding the unmatched contributions of mothers for their kids which I saw a few months back. The advertisement was broadcasted for "Mother's Day" and it was not for any product. The ministry of child & mother care of health department was the sponsor of this ad and I saw it 3-4 days before last Mother's Day.

This ad was a very creative one and it was not like most other ads that publicise or advertise their products. Rather it was an advertisement dedicated to the mothers and it reminded us that the toughest job in the world is the job done by mothers. They take care of their kids with the utmost care and dedication. They sacrifice their own wishes and will to properly bring up the kids.

I saw this ad in the (...say a channel name..) UR TV channel. This was a creative ad that effectively delivered the message it intended to. It has shown some successful person in the history at the end and before that, it showed how mothers are taking care and inspiring their kids to do good things and in the end, it shows the tribute to the mothers of the world for their valuable and second to none contribution.


Sample Answer 3:
There are several types of advertisements that we see daily on TV, billboards, through the Internet, social networking sites, mobile applications, and mobile games. Many of them are very banal, full of marketing speech and kind of boring while others are average and their primary focus is to express the positive sides of a product to increase the sales. Finally, quite a few of them are creative, informative, humorous, fascinating and memorable.

I usually do not like to watch advertisement between a movie/ TV programme and large commercial breaks are quite annoying to me. I personally think that the best way of advertising is using billboards, which can lead you to remember the brand name forever without actually annoying you.

Well, the best advertisement I have ever seen that I still like about its uniqueness was on a highway in the United Arab Emirates and I really liked the idea of this advertisement. One day while passing the main road a big billboard caught my eyes. It was designed to look like the filtration zone of a cigarette which is commonly known as the cigarette butt. The large billboard was quite different in shape and it presented the message ‘Stop smoking even Marlboro’ quite visibly.  

I stole a glance at the billboard and thought about the message it conveyed. I actually did not think much and forgot about it. After an hour I found myself in front of a beach with a packet of Marlboro cigarette in my pocket. While I was lighting a cigarette, I was wondering why I bought a packet of Marlboro? It is usually not my brand! To my surprise, I realised that the advertisement that I saw on the road had an immense effect on my psychology unconsciously. I was convinced that the billboard had forced me to buy that brand unconsciously. I think it was the first time I realised how advertisements can target people's unconscious mind. Technically speaking this is the moment I realised that the best way to influence people’s buying behaviour is to use their unconscious mind instead of trying to deliver marketing speeches. When I thought more to analyse the billboard advertising and its effect on me, I realised that the advertiser tried to use reverse advertising techniques by delivering the message that Marlboro is less dangerous and smokers who wish to quit smoking should try this. Possibly all smokers- from light smokers to heavy ones, wish for a day without smoking though many of them do not try hard. Then the billboard advertisement was pretending as if they were broadcasting an important public safety message. Moreover, they used a fascinating design on the billboard that would actually grab anyone's attention. As you can see, they were quite successful as I still remember this advert very vividly and I like this advertisement due to the creative thinking of the maker.

[ Written by - Pendar Fazel ]


Similar Cue Card Topics:

If you can answer this cue card, you should also be able to answer the following cue card topics as well:

1. Describe an advertisement.
2. Describe your favourite advertisement. 
3. Describe a creative advertisement you have recently seen.
4. Describe an advertisement you liked.

1 1 1 1 1 1 1 1 1 1 Rating 4.13 (34 Votes)

James Davey
There was a TV advert that I remember which I think was for a liqueur type drink. The setting was a large grand hall in a stately home or chateau. It was during the night and there was a large number of people gathered for a kind of party. There was background music which was playing some classical music on a string instrument, maybe a harpsichord. I can't remember the exact brand name of the drink. I'm sorry if this description is too vague. If you could try and find this advert and let me know the details of it I would be so grateful. It was seen in the late 70s and early 80s, I think. I wish you a very merry Christmas.
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