Graph Writing # 71 - Worldwide market share of mobile phone manufactures
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IELTS Academic Writing Task 1/ Graph Writing - Table:
» You should spend about 20 minutes on this task.
The table shows the worldwide market share of mobile phone manufacturers in the years 2005 and 2006.
Summarise the information by selecting and reporting the main features, and make comparisons where relevant.
» Write at least 150 words.
Worldwide Mobile Phone Sales in 2005 & 2006 (%share of market)
Sample Answer 1:
The table data shows the leading mobile phone manufacturers’ global market share in 2005 and 2006. Generally speaking, Nokia had the highest global market share of cell phone both in 2005 & 2006 and the market shares of Nokia, Motorola and Sony Ericsson increased in 2006 than their share in 2005.
As is presented, Nokia had the largest market share (one-third of total) in 2005 and their market share increased by 2.5% next year. Motorola had the second highest market share comprising over 17% in 2005 and their market share increase by roughly 4%. Samsung had been able to maintain the third position for their worldwide mobile phone market share, though their share decreased to 11.8% in 2005 compared to 12.7% in the previous year.
On the other hand, Sony Ericsson and L.G both had more than 6% market share in 2005. In 2006, though Sony Ericsson’s market share increased by 1%, L.G’s market share decreased. BenQ Mobile had the lowest market share in the cell phone market and their share dropped to half in 2006 than the previous year. All other mobile manufacturers’ market share comprised over 19% in 2005 and that reduced to slightly over 16% as Nokia, Motorola and Sony Ericsson had been able to secure more market share worldwide.
Sample Answer 2:
The table data compares global market shares of leading cell phone brands in 2005 and 2006. Generally speaking, BenQ Mobile had the lowest market share globally whereas Nokia Mobile secured the top in its rank as number one leading cellphone company worldwide.
Manufacturer of Nokia cell phone gained the largest market share, one-third of global mobile phone sales in both years. On the other hand, Motorola also showed a significant increase in their sale in 2006 by almost 4% from previous year. Samsung had just over one-tenth mobile phone market share both years and their share declined in 2006. However, Sony Ericsson mobile had been able to maintain their sales with only a slight increase at 7.4% in 2006. Likewise, a gentle decline of less than 1% market share could be observed for Samsung and LG in 2006.
All other mobile phone companies comprised over 19% global cell phone share, but their figure dropped by 3% in 2006.
[Written by - Maricel]
As is observed from the given graph, Nokia had the largest global mobile phone market share in 2005 and their market share increased by 2.5% in 2006. Motorola and Samsung brands had just over 17% and 12% market share of cell phones in 2005, and next year, Motorola's share of mobile phones in the global market increased while Samsung witnessed a decline. Moreover, Sony Ericcson, L.G, and BenQ Mobile held the lowest global market shares, 6.3%, 6.7% and 4.9% respectively in 2005. Next year, Sony Ericson's global share increased by roughly a per cent, L.G and BenQ Mobile's share dropped globally. Finally, all other minor players of the global mobile market combinedly occupied just over 19 per cent share which dropped by 3% a year later.
As is observed, Nokia had the highest quota in market share both years while BenQ Mobile had the least market share.
The table data reveals that BenQ Mobile had the least global market share in both years, 4.9% in 2005 and 2.4% in 2006. We can see that the market share of some companies expanded increased, like Motorola from 17.7% in 2005 to 21.1% in 2006 and Sony Ericsson from 6.3% to 7.4%. On the other hand, several corporations could not do the same ie. gain higher market share. Samsung, for example, failed to keep its market portion and dropped by about 1% in a year. L.G too was not capable of increasing its division and fell from 6.7% to 6.3%. Finally, Nokia did not expand its share a lot - only 2.5%, however, it stayed in the leading position with more than one-third of the global market in the year 2005 and 2006.