IELTS Essay 1143 - Large businesses have big budgets for marketing and promotion

IELTS Writing Task 2/ IELTS Essay:

You should spend about 40 minutes on this task.

Write about the following topic:

Large businesses have big budgets for marketing and promotion and, as a result, people gravitate towards buying their products.

What problems does this cause? What could be done to encourage people to buy local products?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

You should write at least 250 words.


Sample Answer:
Big corporations and international brands spend a large sum of money on marketing and advertising. Consequently, people tend to buy their products while small local businesses fail to reach potential customers. This can lead to some serious problems; such as the closure of local businesses, unemployment and the monopoly in the market. There are a few steps that can be adopted to address this issue and motivate people to buy local products.

Naturally, consumers prefer to buy products that were consciously and unconsciously promulgated to their minds by large brands. Due to this, many local businesses, even with their quality products, cannot attract customers. The dominance of international brands thus ruins local business entities. As a consequence, many small local companies run out of business, and it can make thousands of people unemployed. Moreover, creative and deceptive advertisements and marketing policies of big players create a monopoly in the market which traps many consumers in believing that bigger brands mean prestige and quality. For instance, the dominance of international clothing and fashion brands had swept away many local businesses in many Asian countries, including mine, and money spent on advertisement played a big role here.

To encourage people to purchase local products, some measures should be taken into account. The government should strictly monitor and ban any deceptive and illusory advertisements from the mass media. Besides, people should compare product quality before purchasing from shops, and the shop owners should be encouraged to shelf local products along with the branded products. Furthermore, authorities should rate and review any product and disclose it to the public. Finally, local product manufacturers should be financially supported by the banks and the government as they are helpful for the economic progress of a country.  

To conclude, the absolute dominance of large businesses can have many negative effects that can damage the market and economy of a country. A solution to this problem is systematising local markets and creating a closely integrated system that can have an effective outcome.

[Written by - Eldar]

1 1 1 1 1 1 1 1 1 1 Rating 3.66 (34 Votes)

Large businesses have big budgets for marketing and promotion and, as a result, people gravitate towards buying their products.

What problems does this cause? What could be done to encourage people to buy local products?

Big multinational brands, due to having large turnover, are capable of conducting expensive and influential advertisement policies expelling the small businesses from their sphere of interests. This trend obviously bankrupts the local entrepreneurs and deteriorates the unemployment rate. The solution for this conundrum may be applying protectionism policies and giving tax relieves to local entities.

It is a well-known fact that transnational companies always try to bully their tiny competitors using their financial capacity to promote their products with illusive and seducing adverts as well as complex marketing strategies like chain marketing, damping prices etc. Inextricably, small manufacturers cannot afford to utilize the same methods which create a disparity in leading businesses and termination of local small entities. This tendency has a lot of negative ramifications like redundancies, layoffs, less tax incomes, monopolization of the market and making the overall economy become fragile. Big companies are especially sensitive to economic collapses as transforming and reforming the manufacturing strategies of giant corporations are very expensive while small ones are more flexible. But when they are swallowed by those giants there will not be a chance for their survival.

To endorse and support the small local businesses government should take actions to protect them by applying some restrictions for those large brands. One of the most popular methods is imposing higher customs duties on the commodities of commercial giants which is very controversial as it can lead to trade wars, but using it rationally can avert such disputes. Giving tax relieves and preferential loans to local companies for promoting their products at least in the scope of their region can be also cost-effective. Moreover, boosting patriotism, knowledge and raising the awareness of people about the importance of buying local goods is quintessential. In Korea, for instance, citizens mainly buy local products even it costs them more than purchasing foreign brands.

In conclusion, the invasion of markets by giant multinational brands is very detrimental to local economies and applying rational methods like safeguarding small businesses with fiscal policies, raising awareness of customers can be viable solutions.

Outstanding, really fruitful for me.