IELTS Essay Topics with sample answer.
IELTS Essay # 1262 - Advertising is extremely successful at persuading us to buy things
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IELTS Writing Task 2/ IELTS Essay:
You should spend about 40 minutes on this task.
Write about the following topic:
Some people say that advertising is extremely successful at persuading us to buy things. Other people think that advertising is so common that we no longer pay attention to it.
Discuss both these views and give your own opinion.
Give reasons for your answer and include any relevant examples from your own knowledge or experience.
Write at least 250 words.
Model Answer 1: [Opinion: Advertisements are extremely successful at persuading us to buy things.]
Advertising has a ubiquitous presence in our daily lives, and companies spend millions of dollars to promote those advertisements to enhance their brand reputation and increase sales. While some believe that advertising has become so commonplace that it no longer has an impact on consumers, others argue that it remains an incredibly effective tool for convincing us to buy things. In this essay, I will explore both viewpoints and ultimately argue that advertising is indeed successful at influencing our buying behaviour.
On the one hand, some argue that advertising has lost its effectiveness due to its ubiquity and common claims. According to this view, we are bombarded with ads everywhere we go and are tired of hearing from every brand that their product is the best in the market. As a result, we have become desensitized to them. We are so used to seeing ads that we no longer pay attention to them, and they have lost their power to influence us. However, it is important to remember that advertising is still a massive industry, with companies spending billions of dollars each year to create and disseminate ads. Clearly, advertisers would not continue to invest such large sums of money if they did not believe that advertising is effective at persuading us to buy things.
On the other hand, many argue that advertising is incredibly successful at influencing our purchasing decisions. Advertisements are designed to tap into our emotions, desires, and aspirations, and they often succeed in doing so. By associating their products with positive emotions such as happiness, love, and success, advertisers create a powerful connection between their products and our deepest desires. For example, a perfume advertisement might depict an impossibly beautiful model living a life of luxury, thereby suggesting that if we buy the perfume, we too will experience that same level of glamour and sophistication.
In conclusion, while some may claim that advertisement has become so commonplace that it no longer has an impact on customers, I believe that advertising remains an exceptionally effective tool for persuading us to buy things. Advertisements tap into our emotions and desires, and they create powerful connections between products and our deepest aspirations.
Model Answer 2: [Opinion: Advertisements are not effective at persuading us as we do not pay attention to them.]
These days, advertising has become increasingly pervasive in our daily lives. While some argue that advertising is successful at persuading us to buy things, others claim that we are no longer paying attention to it. In my opinion, advertisements are not as effective at influencing our purchasing decisions as they once were.
Proponents of the effectiveness of advertising argue that it wields significant persuasive power over consumers. Advertisements employ various techniques such as emotional appeals, celebrity endorsements, and catchy slogans to capture our attention and shape our perceptions of products or services. For instance, consider a television commercial that portrays a glamorous celebrity using a particular beauty product, leading consumers to associate the product with desirability and success. Moreover, advertising leverages psychological principles such as social proof and scarcity to create a sense of urgency and entice consumers to make immediate purchasing decisions.
On the other hand, the sheer volume of advertising that we are exposed to on a daily basis has led to a phenomenon known as "advertising fatigue". People are inundated with so many ads, that they have developed the ability to tune them out. According to a study conducted by Hubspot, over 90% of online ads are ignored, and the majority of people skip or ignore TV ads. With so many ads bombarding us constantly, it's no surprise that we have become desensitized to them. Secondly, consumers today are more sceptical of advertising claims than ever before. With the rise of social media, we are constantly bombarded with messages from people and companies trying to sell us something. As a result, people have become savvier about marketing tactics and are more likely to research products before making a purchase. Additionally, the rise of fake news and disinformation has made people warier about advertisers and their claims.
In conclusion, while advertising was once an effective way to influence consumers, the current climate of constant ads has led to a phenomenon of advertising fatigue. Consumers today are more likely to be sceptical of marketing claims and are more likely to research products before making a purchase. Therefore, in my opinion, advertisements are not as effective at persuading us to buy things as they once were.