IELTS Writing Task 2 sample answer (band score 8-9)

IELTS Essay # 1516 - The shopping habits of people depend more on their age group

IELTS Writing Task 2/ IELTS Essay:

You should spend about 40 minutes on this task.

Write about the following topic:

The shopping habits of people depend more on their age group than on any other factors.

To what extent do you agree or disagree with this view?

Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words.



Sample Answer 1: [Agreement]
Many people argue that age is a more powerful determinant of individuals’ shopping habits than other factors. I completely agree with this opinion because it can profoundly influence shopping habits through generational vogues and technological adaptation.

The primary reason why age wields more influence on individuals’ shopping habits is because of generation-specific fashion and trends. Each age group belongs to a specific fashion and trend, which exerts enormous influence on their shopping habits. In simple words, particular lifestyles and preferences evolve as people age; this in turn creates a profound impact on their shopping habits. In consequence, individuals from different age groups put emphasis on different priorities while making a decision on purchase. Someone in their twenties, for example, may give more focus on fashionable or trendy clothes, while someone in their forties gives a high priority on quality and durability.

Another compelling reason why shopping habits are largely formed by age is technological adaptability. Age can also deeply influence shopping habits through technological adaptability. That is to say that every generation has its own pace of adoption of technological advances, which also wields influence on building their particular shopping habit. For instance, people who grew up with digital technology tend to buy from online platforms using digital payment methods. They are usually comfortable embracing the latest technologies, like smart home appliances or voice assistant devices, therefore influencing their buying habits. In contrast, older people who may be less comfortable with technology are more likely to purchase from conventional brick-and-mortar stores.

To conclude, I believe that age is a more crucial factor in shaping how individuals shop because different age groups have different levels of fashion trends and technological adaptation.


 

Idea Generation for This IELTS Essay:

Essay Type: Opinion Essay (Agree/Disagree)

Main question of this IELTS Essay:

Do people’s shopping habits depend more on their age group than on other factors?

Arguments in favour of age being the primary factor influencing shopping habits:

Different needs and priorities at different life stages:
Young adults focus on fashion, electronics, and entertainment, while middle-aged individuals prioritize household necessities, savings, and investments. Meanwhile, older people tend to spend more on healthcare and essential goods.

Brand preferences and marketing strategies change with age:
Companies design advertisements targeting specific age groups. For example, teenagers are drawn to trendy brands and social media promotions, while older generations prefer trusted brands with a long-standing reputation.

Technology adoption and shopping methods vary by age:
Younger generations prefer online shopping, mobile apps, and digital payment methods, whereas older people tend to favour traditional in-store shopping, as they may be less comfortable with technology.

Financial stability influences purchasing decisions:
Younger people often have limited disposable income and prefer budget-friendly options, while middle-aged individuals, with higher financial security, are more likely to invest in premium or luxury products.


Arguments in favour of other factors influencing shopping habits:

Income level determines purchasing power:
A high-income individual, regardless of age, is more likely to buy luxury products, whereas someone with a lower income will focus on affordability and necessity-based shopping.

Personal preferences and lifestyle choices play a major role:
People with similar lifestyles, such as fitness enthusiasts or technology lovers, tend to have similar shopping patterns, regardless of age. For example, a 60-year-old fitness enthusiast may spend more on gym equipment than a young adult uninterested in fitness.

Culture and social influences shape shopping behaviour:
Shopping habits differ across cultures and regions. For example, in some cultures, family-oriented shopping is common, whereas in others, individual spending habits dominate.

Marketing trends and globalisation impact consumer choices:
Trends like sustainability, minimalism, and eco-friendly products appeal to consumers of all age groups. Younger and older generations alike may shift their purchasing behaviour based on broader social trends.



Model Answer 2: [Disagreement]
The shopping pattern of individuals is often influenced by various factors, and it is a common belief that age plays a predominant role. However, I disagree with the notion as I believe that other factors, such as income, technological proficiency, and personal preferences, significantly shape how people shop.

Firstly, income levels greatly influence shopping habits across all age groups. Regardless of age, individuals with higher incomes have the financial flexibility to purchase luxury items and engage in impulse buying, while those with lower incomes tend to prioritise essential goods and seek discounts. For instance, a young professional earning a high salary might frequently buy designer clothing and dine at upscale restaurants, whereas an individual on a minimum may be more focused on budgeting and purchasing necessities during sales. Despite both being in the same age group, their shopping habit is greatly influenced by their income level.

Secondly, technological proficiency is a critical factor that shapes shopping behaviour, often outweighing age-related trends. The rise of e-commerce has revolutionised shopping, with tech-savvy individuals, irrespective of their age, preferring online shopping for its convenience and variety. For example, a tech-literate senior citizen might favour online grocery shopping to avoid the physical strain of visiting stores, while a young person with limited internet access might rely more on traditional shopping methods. This shows how technological proficiency greatly influences people's shopping habits.

In conclusion, while age can influence shopping habits to some extent, other factors such as income and technological proficiency play more significant roles. These elements collectively shape an individual's shopping behaviour, making it inaccurate to attribute it primarily to the age group.

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