Graph Writing # 174 - Sales of Fairtrade labelled coffee and bananas
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IELTS Academic Writing Task 1/ Graph Writing - Table:
» You should spend about 20 minutes on this task.
The tables below give information about sales of Fairtrade*-labelled coffee and bananas in 1999 and 2004 in five European countries.
Summarise the information by selecting and reporting the main features, and make comparisons where relevant.
» Write at least 150 words.
Sales of Fairtrade-labelled coffee and bananas (1999 & 2004)
*Fairtrade: a category of products for which farmers from developing countries have been paid an officially agreed fair price.
Sample Answer 1:
The table data provides sales information on coffee and bananas which had Fairtrade labels attached to them and had been sold in five different countries in Europe in 1999 and 2004. The sales price are given in millions of Euros and the fairtrade coffee and bananas indicate that the farmers who produced these products are from developing countries and have been paid a decent price for their production.
As a general trend, the UK was the largest market for Fairtrade labelled coffee while Swiss people preferred bananas of this category in 2004.
As the table data demonstrates, the market for Fairtrade labelled coffee and bananas witnessed a dramatic increase in 2004 than that of 5 years ago. With regards to coffee sales, the highest amount of sales could be observed in Switzerland in 1999 with exactly 3 million Euro sale volume. The sale in the UK in this year was half of that and the lowest sale was recorded in Sweden with less than 1 million Euro. After 5 years, the sales of coffee in these countries increases with a remarkable improvement in the UK. The sales went up to 20 million Euros in the UK in 2004 with was almost double than the combined sales amount in the remaining four countries.
For the banana sales, Switzerland was the largest market in both years. Sales amount in the rest of the countries summed to just over 4 million while it was 15 million alone in Switzerland. The sales upsurged significantly and went up to 47 million while it decreased in Denmark.
[Written by - Minoru Tanaka]
Sample Answer 2:
The tables compare sales of two categories of products, namely: fair-trade-labelled coffee and Fairtrade-labelled bananas in five European countries in two different terms, 1999 and 2004. These coffees and bananas were produced by farmers of developing nations and a fair price is given to those farmers according to the agreement and that’s why the name Fairtrade is attached.
Overall, it is clear that majority of the countries experienced an increased sales of those products and the biggest rise in sales were in the UK and Switzerland respectively. In 1999, the largest coffee sale, 3 million Euros, was in Switzerland but after five years, the highest sale could be observed in the UK (20 million Euros) that recorded more than three times higher than that of Switzerland (6 million Euros). The sales amounts in Denmark, Belgium and Sweden were 1.8, 1 and 0.8 million Euros respectively in 1999 and these amounts increased in five years.
Meanwhile, Switzerland was the largest market for the Fairtrade-labelled banana sales with 15 million Euros sold in 1999 which was higher than the combined sales in other four countries. The sales amount of bananas reached to 47 million Euros in 2004 which was more than three times higher than that of 1999 and the second largest market for this product was in the UK where 1 million Euros was sold in 1999 and that increased by 5.5 times in 2004. Interestingly the sales volume of the fairtrade bananas decreased in Sweden and Denmark in 2004 than that of 1999.
The lowest amount of sales for Fairtrade-labelled coffee could be seen in Sweden and it was Denmark and Sweden where the lowest amount of Fairtrade-labelled bananas were sold in both years.
[ Written by - Zha Blue ]
Overall, it is seen that there was an upward trend from 1999 to 2004 for all states, while Switzerland was the most popular trading country for coffee and bananas in 1999.
To begin with coffee disposal, in 1999 coffee marketing in Switzerland amounted to 3 million euros, and in 2004 its number doubled, and it was in second place after the UK whose proportion was the highest (20 million) in that year. However, in 1999, it made up only 15 million euros. Sales for fair trade-labelled coffee in Denmark, Belgium, and Sweden were 1.8, 1, and 0.8 million in 1999, and after five years they rose by 0.2, 0.7, and 0.2 respectively.
Switzerland led in banana trading (from 15 million in 1999 to 47 million in 2004). Transactions in the UK and Belgium increased significantly from 1 million to 5.5 and from 0.6 to 4 million euros as well. Surprisingly, in Sweden (1.8 million) and Denmark (2 million) bananas disposal halved in 2004.
It is clear that the sales of Fairtrade coffee rose in all five European countries, but the same is not true for banana sales that went up only in three out of the five countries.
In 1999, Switzerland was first in the sales of coffee with 3 million euros followed by Denmark and the UK with 1.8 and 1.5 million euro sales, respectively. The other two countries (Belgium and Sweden) had the least revenues that only combinedly could reach the figure of Denmark (1.8 million euros).
Regarding the banana sales, Switzerland was the largest market in 1999 with 15 million euros, an amount that was higher than the combined sales of the other four countries. The sales of bananas in the other two countries (Sweden and Denmark) decreased so much that they earned the half amount of money in 1999 (1 and 0.9 million euros).
In 2004, the UK managed to overtake the income of Switzerland with 20 million euros while the latter doubled its sales volume peaking at 6 million euros. The other three countries witnessed minor upward changes in sales of these products.
The tables provide sales data of fairtrade labelled coffee and bananas in five European countries (UK, Switzerland, Denmark, Belgium, and Sweden) in 1999 and 2004. The units are measured in million Euros.
Overall, coffee sales had increased in all the five countries, but the same was not true for bananas as sales had decreased in two countries (Sweden and Denmark) in 2004 when compared to other countries.
In terms of coffee sales in Switzerland, it worth €3 million in 1999 which was the top marketer. Sales in Sweden, on the other hand, were at €0.3 million in 1999 and €1 million in 2004, remained at the bottom of the table in both years. In 2004, Switzerland’s coffee sales doubled (€6 million), while in the UK it significantly increased to manifold (€20 million) when compared to 1999. In the same year, only a marginal increase in coffee sales was observed in Denmark and Belgium, whose sales figures were €2 million and €1.7 million, respectively.
With regard to banana sales, in 2004, sales had decreased in Sweden (€1 million) and Denmark (€0.9 million) when compared to 1999. In both years, Switzerland was the top marketer, which sold bananas for €15 million in 1999 and €47 million in 2004. Sales in the UK and Belgium also increased in the year 2004. It increased from €0.6 million to €4 million in Belgium, and €1 million to €5.5 million in the UK.
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