IELTS graph 251 - Online sales for retail sectors in New Zealand

IELTS Academic Writing Task 1/ Graph Writing - Pie Charts:

» You should spend about 20 minutes on this task.

The pie charts below show the online sales for retail sectors in New Zealand in 2003 and 2013.

Summarise the information by selecting and reporting the main features, and make comparisons where relevant.

Write at least 150 words.

                                      Online retail sales in New Zealand - 2003 and 2013

Online Retail sales in New Zealand

Model Answer 1:
The pie charts demonstrate four diverse sub-categories of online vendition for retail business in New Zealand both in 2003 and 2013. To analyze this diagram, we begin by taking a closer look at the data presented and it is obvious that travel industries made the highest online sales in 2003 and the entertainment enterprises emerged as the e-commerce leader in 2013 in New Zealand.

Taking the statistical data into account, we may infer that the largest part of sales went for travel category, 37%, in 2003 whereas a salient decrease, by 8%, in travel sales can be detected in 2013.

If we compare those two charts, it is easy to say that there was a considerable rise in online film/music sales (by 11%) during the period. Similarly, online book sales rose by 3% from the initial ratio of 19%. On the contrary, sales share of travel and clothes dropped by 11% and 6% respectively. Most important difference between the online sales in the given years was the film/music industry's sales. They accounted for one-third of online retail sales in 2013 while a number of 2003's film/music sales was less than one-fourth of total online sales.

[Written by - Berk Gurel]


Sample Answer 2:
The pie charts compare online sales of clothes, books, travel services and films/music in New Zealand between 2003 and 2013. Generally speaking, online sales of books and movies/music increased in a decade while clothing and travel related services witnessed a drop in sales in New Zealand.

As is given in the pie charts, online travel service’s sale ratio was the highest in 2003, precisely 37%. Clothing and ‘film & music’ each made a 22% of total sales and it was 3% higher than the online sale ratio of books.

After a decade, the sale ratio of clothes dipped by 6% while travel services witnessed a drop in online sales as well. Precisely 29% of online retail sales were from travel industries. Reversely, online sales of books and films surged in 2013, reached to 22% and 33% respectively. It is worth noticing that, approximately one-thirst of all online retail sales in 2013 was for film and music industries, though, its sale volume a decade ago was less than a quarter of total online retail sales.

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The pie charts compare online sales of books, clothes, travel-related products and services, films and music in New Zealand between 2003 and 2013.

Overall, the sales of books and film/music went higher over the decade, while online sales of travel and clothes dipped.

Travel industries made 37% of total online sales in New Zealand in 2003 which was the highest. Their digital sells declined significantly after a decade and reached to 29%. Similarly, the percentage of online sales by the clothing and costume industries was exactly 22% in 2003 and this figure dropped by almost 6% over the period. Finally, sales of film/music rose sharply from 22% in 2003 to 33% and became the largest online selling industry in 2013. Even the online book sale was the least in 2003, only 19%, this percentage improved marginally to 22% over the decade. So, E-commerce in New Zeland was led by Travel, apparels and entertainment industries in the early 21st century but after a decade, the entertainment industry became the largest online seller.