IELTS Writing Task 2/ Essay Topics with sample answer.

IELTS Essay # 1206 - Advertising has a strong effect on a person’s decision

IELTS Writing Task 2/ IELTS Essay:

You should spend about 40 minutes on this task.

Write about the following topic: 

Some people believe that advertising has a strong effect on a person’s decision-making process. Others feel that it has little or no real impact.

Discuss both views and give your own opinion.


Give reasons for your answer and include any relevant examples from your own knowledge or experience.

Write at least 250 words. 


Sample Answer 1: [Opinion: Advertising has strong effects on our decision-making process.]

Advertising is everywhere; from the television, we watch to the internet we browse, and from the billboards on the streets to the magazines we read. Some people argue that advertising has a significant impact on our decision-making process, while others claim that it has no real effect. In this essay, we will examine both views. However, my opinion on this is that adverts have significant impacts on our purchasing and decision-making process.

On the one hand, some people argue that advertising has little or no real impact on our decision-making process. They claim that we are not easily influenced by advertisements and that we make rational decisions based on our needs and budget. For example, a person who needs to buy a new refrigerator will look for the features, price, and quality of the product before making a purchase, regardless of how much it is advertised. Moreover, they argue that the impact of advertising is short-lived and that people quickly forget about the products they see in advertisements.

On the other hand, many people believe that advertising plays a crucial role in our decision-making process. They argue that advertisements influence our choices by creating a desire for products we often need and sometimes do not need. For instance, the advertisement of an expensive sports car can create a desire to own it, even though the person may not require it. Advertisements can also create a sense of urgency to buy a product by offering time-limited deals or by making it seem as though the product is in high demand. Consequently, advertising can have a strong effect on our decision-making process by manipulating our emotions and desires.

In my opinion, advertising can influence our decisions by creating a desire for products or services we may or may not need. And the impact of advertising may often be long-lasting, and we may remember what we see in advertisements because they create a desire in our subconscious mind.

In conclusion, advertising can have a strong impact on our decision-making process and allure us to buy more and more products. So, it is essential to be aware of the power of advertising and to make informed decisions based on our needs and budget.


Model Answer 2: [Opinion: Advertising has little or no impact on our decision-making process]

Advertising is ubiquitous in modern society, but there are differing opinions on whether it has a significant impact on our decision-making process or not. While some people believe that advertising strongly influences our purchasing decisions, others tend to disagree. Personally, I think that advertising has little or no impact on our choices.

One argument in favour of advertising's influence is that it can create a desire for products or services that we may or may not necessarily need. Adverts often use persuasive language, imagery and beautiful models to create a sense of urgency or need for the product, even when it is not essential or real. For example, an advertisement for a facial cream can create a desire for the product, even if it fails to keep the promise of making our skin as beautiful as the model who was used in it.

On the contrary, another group of people argue that these effects are often short-lived. People may forget about the products they saw in advertisements soon after seeing them, or they may not be as interested in them once they have had more time to consider their needs and priorities. In the case of a luxury car, the person may realize that they do not have the money or the need for such a vehicle once they have had time to consider their options. These days, people tend to make rational decisions based on their needs and budget. For instance, a person who needs to buy a new air-conditioner will look for the features, price, and technology of the product before making a purchase, regardless of how much it is advertised. People tend to prioritize their needs over their wants, and advertising cannot change that.

In my opinion, modern people have become more sceptical of advertising and are often aware of the tactics used to persuade them to buy a product. This is why advertisements, these days, can not influence their purchasing decisions.

In conclusion, advertising may have some impact on our decision-making process, but it is often short-lived, and people tend to make rational decisions based on their requirements and budget. We should let advertising inform us, and not force us to buy something.

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Tayyab Khan
Choosing a job is one of the most important decisions of a person's life and various parameters are considered in order to achieve this. For some people, salary is the most impactful aspect of a job while others consider job satisfaction and happiness as more crucial. In my opinion, no matter how much you earn from the job, if you are not happy with what you do and do not enjoy the work then the salary is of little significance.

First of all, job satisfaction is one of the most if not the most important factors to consider when choosing a livelihood. If you enjoy the work that you do, then it becomes less work and more of a hobby. The salary becomes an added bonus when you actually love working your job. It also improves your general state of mind and gives you mental piece. Secondly, the work environment is also very important, and it directly affects your general happiness. When choosing a job, we have to consider the people and the place that we have to work with. It is very important that we have mutual understanding and connection with our co-workers. The office also has to be near our residence because longer transit time negatively affects job satisfaction and happiness drastically.

Moving on, the salary is also a major factor but in my opinion, it is not as important as the ones previously discussed. No matter how good the job pays, if you are not satisfied with the actual work that you do, then it can negatively impact your life and general state of mind. Happiness is directly linked to our mental state and piece, and if your occupation negatively impacts it then the amount of cash you pile holds a secondary position.

To conclude, job satisfaction and other associating factors that affect it like the environment and location are in my opinion the most significant aspects to consider when choosing a job, rather than the income that it generates, which takes an important but relatively minor role.

Hello, in this question, the statement is in the form of 'discussion essay' and it is asking for our idea without saying 'discuss both sides'. In this kind of questions, should I discuss both sides or is it enough if I pick a side and give my reasons? Thanks in advance for your answers.
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Pranav S Babu
While searching for a job many consider the salary as the most important aspect as they believe earning a higher salary leads to success and happiness. However, many others look for a job they will enjoy than earning a lot. In this essay, I share my opinion about the most important aspects of a job.

It is an accredited fact that one requires money to make ends meet and to lead a better life. So to be part of the elites in society, many people choose high-paid jobs, despite their field of education and low job satisfaction. To cite an example, most engineering graduates in India are bank employees as they are offered a good pay scale although the job is hectic and not directly related to their field of studies. Thus salary is not always the brightest part in a job and yet they chose money over other aspects.

Nevertheless, a few people swim against all odds to pursue what they desire and feel passionate about. For them, mental satisfaction is the key to happiness and success in life. If Steve Jobs, for instance, might have had completed his higher education, perhaps there would have been no iPhone or iPad. In this case, Mr Jobs was least interested in earning a salary and did something that he liked to do and became one of the most successful people in the world. Besides, a good working environment where colleagues are helpful is often desired by many. Finally, career growth and respect are two other important aspects many employees want to have in their professional life.

To conclude, I believe that it is better to do something that motivates and encourages our minds rather than running after money. I hope that our young professionals will be more careful when pursuing a career and end up doing something they feel connected and passionate about.

Thank you, Pranav for a great Essay. Keep it up. I would like to see a few more quality essays from you in the future.
Introduction sample:

Some people take the job's income as the most important feature of their decision making about an occupation while others pay more emphasis to other dimensions of their profession. By the way, the salary plays a major role in career selection, but it cannot fulfil you in a way that you could ignore other influential aspects.