IELTS graph 243 - Top priorities by business companies in the USA

IELTS Academic Writing Task 1/ Graph Writing - Column/ Bar Graph:

» You should spend about 20 minutes on this task.

The graph below shows the top priorities by business companies in the USA in 2016.

Summarise the information by selecting and reporting the main features and make comparisons where relevant.

Write at least 150 words.

                                            Top Priorities by Company Size

Priorities by US companies in 2016

Model Answer:
The bar graph shows the priorities set by businesses in the United States in 2016 based on their sizes. As is obvious, small and medium businesses put more emphasis on increasing leads and gaining customers while large companies fairly distributed their priorities on lead generation, customer acquisition, increasing income and providing ROI to marketing.

In details, small US business companies with less than 25 employees put equal emphasis on converting contacts to leads and increasing leads. They put 71% priority on both of these aspects as they were more focused on generating leads and turning them into customers. 33% of their priority was set to providing Return on Investment (ROI) to marketing actions and 20% on deducting expenses on obtaining new clients.

Medium companies, having employees 26 - 200, put the highest emphasise (79%) on increasing leads. Their second priority was converting contacts to customers, 73% priority. Their priority for earning more from existing customer and marketing ROI were equal, 47%. Finally, companies having more than 200 employees, large businesses, put almost a similar importance on all these aspects except reducing lead generation cost which was the least priority by all these companies.

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